MARKETING AND LIAISON WITH MEDIA
of the SAPROPS group as well as members' own independent Estate Agencies
takes place on different levels (local, national and international) and
include the following:
Website for every SAPROPS member
to various Interest Groups
National and International Media
SAPROPS provides an affordable website for each of its members. The user friendly
lay-out and search facility of the website, as well as the additional information
like bond calculation, sms and e-mail facilities, make this system extremely
useful to the member as well as to prospective buyers and sellers of property.
also has its own website which lists details of all the members. All the properties
of SAPROPS members appear automatically on the SAPROPS WEBSITE
of properties on the SAPROPS WEBSITE as well as on http://www.homemart.co.za
is free of charge and automatic. The Website www.homemart.co.za is registered
with 80 000 search facilities and also with all the top international Estate
Because of its membership, SAPROPS can negotiate affordable advertising space
in local as well as national publications. These advertisements do not just
advertise properties of members within the SAPROPS group, but also respective
members' own Estate Agencies.
members enjoy media coverage in national, regional and local newspapers as
well as publications specially aimed at the property market.
contain the name, logo and full details of each Estate Agency while the SAPROPS
NAME is placed above/underneath them.
gives special media coverage to members of the SAPROPS group that achieved
well or launched special projects. Media coverage is also given to events
regarding the SAPROPS group.
creates opportunities for local and national promotion campaigns and special
projects that enjoy media coverage.
SAPROPS provides marketing material and stationary
on a large scale.
marketing material still allows the Estate Agency to place its own logo, name
and details on the material.
In Co-operation with members, SAPROPS organizes promotion campaigns by means
of the following:
sponsorship of newsworthy projects
attendance of property related exhibitions
Members of SAPROPS earn points according to a SAPROPS POINTS SYSTEM when
they make use of SAPROPS SERVICES.
Estate Agencies qualify for sponsorships, their monthly membership fees,
seminars or conferences can be sponsored or they can earn more commission
for bonds that are sent to SAPROPS for bond origination.